Our story & purpose

EMZY♾️ is a clothing brand founded by Emmanuel Tshibangu, an athlete with a deep passion for sports—particularly basketball. In 2021, Emmanuel began conceptualizing the brand’s logo, identity, and vision, driven by the desire to create a brand that reflects his philosophy and inspires people worldwide. With the support of his community, he officially launched EMZY♾️ on December 23, 2022.

Our brand is based in Västmanland, Sweden, and is officially registered with the Swedish Tax Agency. While we do not have a physical store, our products are primarily sold online.

The name EMZY originates from “Emmanuel Breeze” and stands for the core values of our brand: Empower, Motivate, Zeal, and Yearn. These principles define the essence of our message and the impact we strive to create.

Our slogan, “Dare Your Drive,” reflects our mission to inspire you to empower yourself, stay motivated in achieving your goals, embrace the zeal within you, and continuously yearn for more.

More than just a name, our brand identity is rooted in its purpose and message. The numbers 3 and 5, which add up to 8, symbolically connect to the infinity symbol (♾️) in our logo. This represents our belief that everything is interconnected—“Attached to Something, Connected to Everything.” ♾️

Our Vision and Future Goals

 

At EMZY♾️, we are more than a clothing brand. We design sportswear and streetwear, run youth programs, partner with sports teams, and organize basketball events to build communities, create opportunities, and inspire the next generation of athletes.

Our long-term mission is to create better conditions for young players to engage in the sport they love. We aim to expand globally, with a particular focus on regions such as Africa, where we seek to make a lasting impact through sports, apparel, and community initiatives.

 

Together, we create a world of connection, passion, and purpose — always remember to Dare Your Drive.

EMZY♾️